SEO is still one of the most important things in driving organic traffic to a website and it is becoming more difficult these days as it is changing due to the modern algorithms of search engines. Many so-called SEO experts drive you to put more Content or Links in your website but it is not the quantity but the quality that matters in SEO. There are few important things that needs to be done in 2021to increase your
-What is Domain Authority and how to Improve it?
Domain authority is your website Ranking score which can go from zero to hundred. It simply helps you to understand how well your website will rank on a search Engine. The Website with higher score will rank on top in search engines. This score is developed by MOZ using 40 different Factors to calculate this score. There are two major ways to improve Domain Authority.
There are two ways you can do it, First one is the easiest by asking other websites with better domain authority to link your content to their website. It is the easiest but also quite frustrating. If you ask 100 websites to link your content to them, there will be less than 5 who would actually do it. Second one is by making quality content by which SEO had to link your Website above the current ranking Content. This is hard and time taking, all your content might not rank well but the one who does will help you in Raking.
Google algorithm ranks your content based on organic traffic, time spent on your website, direct traffic from chrome and content quality. Therefore if you create Compelling Content which is very responsive to the audience it will automatically earn you a good Domain Authority.
TS or TF is a way to Measure the trustworthiness of a website by its quality backlinks and reputation. If the backlink is from a trustworthy source then it will improve your Trust Score and if it is from an untrustworthy source then it will bring down your Trust Score on SEO. Trust score is calculated from one to hundred, a TS above 50 is considered as a good Trust score for a website. To Improve a TS we must keep our eye on-
– Finding trustworthy backlinks
– Eliminate toxic Backlinks from your website
– Choose Right keywords for your Content
– Focus on right Audience
Critical flow is totally different from Trust Flow, it doesn’t measure the quality of the link or its trustworthiness but only the clicks. Some websites might get high number of clicks which will increase its critical flow but the Website ranking might not improve. You would like your critical score and trust score to be 1:1 for your website to rank on top in SEO.
You should regularly update your google business listing and keep it up to date. Post new updates about your business and what is new you are doing. All this will help you get better CTR as more information will be visible with your listing. You can also utilize the Offer section to create new offers for new or existing clients. Google has also introduced new information in Google My business call attributes. Example for attributes – Black-Owned, Women-Led and LGBT Friendly. Adding these attributes also help you get the right Audience for your business.
Summary
Due to the change in the New SEO algorithms, it becomes hard for a new website to rank on top but not Impossible. Google is awarding the websites with good ranking who have good trust score and Domain authority. Right Keywords are still the king for SEO in 2021. Improvement doesn’t happen overnight, make a checklist and flow them. It will take time to get the ranking but if you want then you can achieve it. The best way to improve is update google listing regularly to keep your audience informed.