What are Moz, DA and PA Metrics ?

MozRank and Domain Authority are proprietary Technologies developed by Moz.com. There have been skepticism about how Moz works inline with google. Google does not take into the account any third party metrics, as earlier google stopped the PageRank metrics as well. As per google if SERPs will be affected by Page or Domain Authority new content will never get better search results.

MozRank and DA can still help you evaluate your standing in the SERPs as to how much power one domain or page holds. To put this in layman’s term. Your site will get better accreditation if your website or business gets mentioned in a Local News Website. News website hold high Domain Authority and have high influence.

In recent years Moz has also redeveloped their strategy as people started buying backlinks from High ranking Domains as this could manipulate the Domain score of a particular website.

As google stopped PageRank metrics, How would you determine your standing in the SEO world. In this scenario MozRank and Domain Authority can still help you understand where your website stands today.

Moz has also incorporated SPAM scores into Domain Authority. If you are planning to buy Backlinks this could increase your spam score. The best way to increase these metrics is to post original content on your website and do proper linking within pages. This will take time but will save you from spamy links and google warnings for manual action on your website.

To get complete details on SPAM score refer to Moz Spam Score Guide.

Hope you find this content helpful. Good luck

Image : Moz.com