What is SEMrush and How to use SEMrush?
SEMrush is a seo tool used by Marketers, advertisers and content managers to improve technical and other aspects of search engine optimization. It provides various tools for :
- Keyword Research
- Competitive Analysis
- Social Media Marketing
- Content Marketing
- Business Management
SEMrush has its own internal and external database through which it collects various data to help your business succeed in ranking better on google or other search engines.
SEMrush provides different tools for different types of the business needs, There’s a toolkit for SEO, Advertising, Social Media, Content Marketing, and Competitive Research. You can choose the toolkit that serves your goal best.
It is a paid service however they do provide you with the option to start one project with limited tools free of charge. If you are trying out to find the best service that serves your business, I would suggest to try SEMrush for free and then climb up the ladder.
In this Article we will discuss tools provided under SEO Toolkit. Here is a screenshot of SEO Toolkit Dashboard :
You can start by setting up your project in the account settings and completing the step by step instructions to make your SEO campaign go online.
You need to first setup Site Audit. Site Audit tool provides you complete insight about your technical SEO and gives you more information on how you can improve your existing score and get better ranking on google using the technical SEO.
You should connect you your google search console to the poject along with google analytics to get better insight about your website. SEMrush will auto populate the information which it receives from GSC and google analytics. It might take some time and can take upto 1 week to display the data on your dashboard.
After setting up Site Audit you can setup Position tracking of keywords on country specific google. This is one of the feature which helps you better understand your position in the market you are trying to rank. Another important tool you can use is Onpage SEO, using this feature your can optimize your pages for the keywords you are trying to rank better on the search engines. It also provides you with the valuable tips as to how you can improve each page to rank better for those particular keywords.
Other tools you get are like Social Media Tracker, to track the social media activity you can also schedule posts from your Semrush account as well.
It will monitor your social media accounts and give you insights about any changes. Social Media poster tool can be used to schedule posts on your social Media accounts.
Brand Monitoring- This tool monitors brand mentions and cite flow of your brand across the web.
Another important tool is Backlink Audit and Link building. You can use this tool to get information about your existing backlinks and create a profile for Link building. It gives you all the information on how or where you should pursue to get the backlinks for your niche.
Few more tools to mention are PPC Keyword Tool, Ad byulder, Organic Traffic insight and Contenty Analyzer.
In this article we have covered only the tools under SEO toolkit. There are more tools which you can explore.