One of the main reasons for the sudden change in the industry is the latest pandemic of Covid-19. This makes Pay per call marketing for the industry even more challenging. Hotels are facing difficulties in competing with home vacation rentals as the demand for vacation rentals has increased significantly, and some tourists perceive private vacation rentals safer than traditional hotel stays.
As per google research, about 90% of people plan their holidays online. To tab in this multi-dollar industry, it is important to create an online presence.
How to Get Started
Due to the surge in fake accounts and scam campaigns running on google ads, it is hard to identify genuine businesses. Teckgeekz can help you with your BPO’s or call center to generate calls for your business. The industry can be exhausting if you do not thoroughly know the Google Ads policy. You need Professional Services to get started with your calls or Web Search Campaign.
You can hire our professional services to get your campaign created and generate calls for your business. We deliver high-quality Ads and a high click-to-call ratio on Google Ads Campaigns.
We will manage your campaigns 24×7 and generate High quality calls and web search traffic to your website. You can also enquire and Buy calls from our Call providers as well. Test our campaign calls and then get started with your own Marketing Campaign.
Impression share is the number of times your ads Appear on Google divided by the number of times it could appear in the market you were targeting. Impression share is a way to understand weather it could reach to more impressions (appears) on Google or not by increasing the bid and budget or Quality of ads.
Why your Impression Share is low?
There are 2 reasons which affect the Impression share and impression share rate.
Budget and Bid
Ads Quality Score
Budget and Bid
It is very much possible that your campaign running Budget is so low that the audience or market you want to reach out is not targeted. For example, to reach out to a certain market you need to have a suggested campaign cost of 100$ a day but due to low budget you are running it on 70$ a day. Due to the difference in the demanded suggested budget by Google and your budget the impression share on your ads will be low.
Or let us try to understand it with Bid and Bidding. Let’s say the keywords that you are using in your Campaign for example let us take a keyword “school bag” the minimum ask from Google on this key word is 2$ but your bid is 1.50$ due to the mismatch of the ask bid and your bid the amount of impression share that your ad should get will not match its potential eligible impression share.
It is always possible to improve your impression share in this area of budget and bid. If your conversion or your revenue from the Goggle ads are good then you can always increase your budget to get eligible impression share.
The second factor that affects the Impression share is the Quality of the ads or low ads rank in impression share. Your quality score is
Quality of your ads
one of the ways to improve your ads Quality is by decreasing your CPC (cost per Click) if your CPC is low then your ads quality score will be high and your ad will rank better on Google. Also, the more your ad quality score drops the more you start paying to Google. If your quality score is more then you will also get more extensions to reach out your audience and market.
To calculate your ad quality Google will always take the exact keyword that matches the search result. For New Campaigns it becomes very hard to get good quality score as most of their Keywords doesn’t match exactly and also Google doesn’t have any of their previous campaigns to calculate the ad quality. A good headline, Description, your URL, Exact Keywords, and landing page are few must to have ingredients to make your Quality score high. If your quality score is less than trying to think on these factors.
Does Impression share Matters?
Yes, in our opinion it does Matters. Let us think it in this way, if you have a target audience of 1000 to reach but due to low impression share you were unable to get to those Audiences, you are only reaching 800. The Missing 200 audience is your loss in revenue and conversion, we also think it is the most undervalued metrics in PPC.
Our Advise, Do not neglect your impression share rate and concentrate on getting as much coverage as possible for your Ad spend. It is important that you utilize each metrics to its potential to succeed in your business.
Due to immense competition in tourism, people are looking for campaigns which can bring inbound customers quickly. If you’re looking for travel campaigns to boost your business, then contact us now. Techgeekz will help your business grow at a rapid pace through such campaigns.
Our professionals look closely into marketing trends and optimize the specific keywords for this campaign. Their more than 8 years of experience in travel industry will definitely help your business expand and increase without getting stuck in Google ads policies. Teckgeekz follows all the rules and advertising guidelines to run the campaign smoothly and dedicatedly. You can also contact us to get 2 hours of marketing consultant absolutely free.
Custom Design for the campaigns you are looking at through with our experts.
We follow the right bidding strategy to meet the continuous needs of the client’s business. Our strategies are trial & tested.
Let your organization have an online presence and potential customers to help you increase values, booking rates, and revenues.
Please feel free to contact us. Click on the Whatsapp icon on bottom right corner and get started today.