Travel Industry has changed since 2020
One of the main reasons for the sudden change in the industry is the latest pandemic of Covid-19. This makes Pay per call marketing for the industry even more challenging. Hotels are facing difficulties in competing with home vacation rentals as the demand for vacation rentals has increased significantly, and some tourists perceive private vacation rentals safer than traditional hotel stays.
As per google research, about 90% of people plan their holidays online. To tab in this multi-dollar industry, it is important to create an online presence.
How to Get Started
Due to the surge in fake accounts and scam campaigns running on google ads, it is hard to identify genuine businesses. Teckgeekz can help you with your BPO’s or call center to generate calls for your business. The industry can be exhausting if you do not thoroughly know the Google Ads policy. You need Professional Services to get started with your calls or Web Search Campaign.
You can hire our professional services to get your campaign created and generate calls for your business. We deliver high-quality Ads and a high click-to-call ratio on Google Ads Campaigns.
We will manage your campaigns 24×7 and generate High quality calls and web search traffic to your website. You can also enquire and Buy calls from our Call providers as well. Test our campaign calls and then get started with your own Marketing Campaign.
We also provide travel PPC campaigns, cloud hosting, Seo, social media marketing, and much more.
Click on the WhatsApp Icon and start your journey.
What is Impression share?
Impression share is the number of times your ads Appear on Google divided by the number of times it could appear in the market you were targeting. Impression share is a way to understand weather it could reach to more impressions (appears) on Google or not by increasing the bid and budget or Quality of ads.
Why your Impression Share is low?
There are 2 reasons which affect the Impression share and impression share rate.
- Budget and Bid
- Ads Quality Score
Budget and Bid
It is very much possible that your campaign running Budget is so low that the audience or market you want to reach out is not targeted. For example, to reach out to a certain market you need to have a suggested campaign cost of 100$ a day but due to low budget you are running it on 70$ a day. Due to the difference in the demanded suggested budget by Google and your budget the impression share on your ads will be low.
Or let us try to understand it with Bid and Bidding. Let’s say the keywords that you are using in your Campaign for example let us take a keyword “school bag” the minimum ask from Google on this key word is 2$ but your bid is 1.50$ due to the mismatch of the ask bid and your bid the amount of impression share that your ad should get will not match its potential eligible impression share.
It is always possible to improve your impression share in this area of budget and bid. If your conversion or your revenue from the Goggle ads are good then you can always increase your budget to get eligible impression share.
The second factor that affects the Impression share is the Quality of the ads or low ads rank in impression share. Your quality score is
- Quality of your ads
- landing page.
one of the ways to improve your ads Quality is by decreasing your CPC (cost per Click) if your CPC is low then your ads quality score will be high and your ad will rank better on Google. Also, the more your ad quality score drops the more you start paying to Google. If your quality score is more then you will also get more extensions to reach out your audience and market.
There are 3 types of keywords that we use in a Google ad campaign–
- Exact Match
- Broad Match
- Phrase Match
To calculate your ad quality Google will always take the exact keyword that matches the search result. For New Campaigns it becomes very hard to get good quality score as most of their Keywords doesn’t match exactly and also Google doesn’t have any of their previous campaigns to calculate the ad quality. A good headline, Description, your URL, Exact Keywords, and landing page are few must to have ingredients to make your Quality score high. If your quality score is less than trying to think on these factors.
Does Impression share Matters?
Yes, in our opinion it does Matters. Let us think it in this way, if you have a target audience of 1000 to reach but due to low impression share you were unable to get to those Audiences, you are only reaching 800. The Missing 200 audience is your loss in revenue and conversion, we also think it is the most undervalued metrics in PPC.
Our Advise, Do not neglect your impression share rate and concentrate on getting as much coverage as possible for your Ad spend. It is important that you utilize each metrics to its potential to succeed in your business.
Boost Your Travel Business with Effective Travel Calls PPC Campaigns
In the highly competitive travel industry, online visibility and effective marketing strategies are crucial to attract potential customers and drive bookings. Pay-per-click (PPC) campaigns have emerged as a powerful tool for travel businesses to reach their target audience and generate leads. Specifically, travel calls PPC campaigns have proven to be highly effective in converting interested prospects into paying customers. In this article, we will explore the benefits of travel calls PPC campaigns and provide valuable insights on how to optimize them for maximum success.
Understanding Travel Calls PPC Campaigns:
Travel calls PPC campaigns involve placing ads that encourage potential customers to directly call your travel business for inquiries, bookings, or other assistance. These campaigns typically leverage search engine ads or display network ads to target users who are actively searching for travel-related services. By optimizing your ads with relevant keywords, attractive ad copy, and compelling call-to-actions, you can drive high-quality phone calls from interested travelers.
Benefits of Travel Calls PPC Campaigns:
a) Higher Conversion Rates: Compared to traditional online forms or email inquiries, phone calls tend to have higher conversion rates. When a potential customer calls your travel business, they are likely more engaged and closer to making a booking. This direct interaction allows you to provide personalized assistance, address any concerns, and guide them through the booking process.
b) Improved Customer Experience: Travel calls PPC campaigns enhance the overall customer experience by offering immediate access to a knowledgeable representative. By providing exceptional customer service during phone calls, you can build trust, answer questions in real-time, and offer personalized recommendations based on the traveler’s preferences.
c) Increased Return on Investment (ROI): With the ability to track and measure the success of your travel calls PPC campaigns, you can make data-driven decisions to optimize your ad spend. By analyzing call duration, call quality, and conversion rates, you can allocate your budget towards the most profitable keywords and demographics, ultimately maximizing your ROI.
Our professionals look closely into marketing trends and optimize the specific keywords for this campaign. Their more than 8 years of experience in travel industry will definitely help your business expand and increase without getting stuck in Google ads policies. Teckgeekz follows all the rules and advertising guidelines to run the campaign smoothly and dedicatedly. You can also contact us to get 2 hours of marketing consultant absolutely free.
Custom Design for the campaigns you are looking at through with our experts.
We follow the right bidding strategy to meet the continuous needs of the client’s business. Our strategies are trial & tested.
Let your organization have an online presence and potential customers to help you increase values, booking rates, and revenues.
Please feel free to contact us. Click on the Whatsapp icon on bottom right corner and get started today.