Digital Marketing: A Comprehensive Guide to Boost Your Online Presence

February 16, 2023PPC Management

Digital Marketing in today’s digital age, having a strong online presence is crucial for businesses of all sizes. Digital marketing has become an integral part of any successful marketing strategy. But, what is digital marketing, and how can you leverage it to grow your business?

In this article, we will provide a comprehensive guide to digital marketing and share some best practices to help you increase your online visibility.

What is Digital Marketing?

Digital marketing refers to any marketing efforts that utilize digital channels to reach customers. These channels can include search engines, social media, email, and websites. The goal of digital marketing is to connect with your target audience in the places where they spend the most time online.

Digital marketing can take many forms, including:

Search Engine Optimization (SEO) – SEO involves optimizing your website to rank higher in search engine results pages (SERPs). By optimizing your website for search engines, you can increase your organic traffic and visibility.
Pay-per-click (PPC) Advertising – PPC advertising allows you to place ads on search engines and other digital platforms. You only pay when someone clicks on your ad, making it a cost-effective way to drive traffic to your website.
Social Media Marketing – Social media marketing involves promoting your brand and products on social media platforms. It can help you build relationships with your audience and increase brand awareness.
Content Marketing – Content marketing involves creating and sharing valuable content with your audience. This can include blog posts, videos, infographics, and other types of content that can help you establish your brand as a thought leader in your industry.
Email Marketing – Email marketing involves sending targeted messages to your subscribers. It can help you nurture leads, promote your products, and keep your audience engaged.

How to Create a Digital Marketing Strategy

Creating a successful digital marketing strategy requires a comprehensive approach. Here are some steps to follow when creating a digital marketing strategy:

Define Your Goals – The first step in creating a digital marketing strategy is to define your goals. Do you want to increase website traffic, generate leads, or boost sales? Having a clear understanding of your goals will help you create a more focused and effective marketing plan.
Identify Your Target Audience – Understanding your target audience is critical to creating a successful digital marketing strategy. You need to know who your customers are, what their pain points are, and where they spend their time online.
Conduct a Competitive Analysis – Conducting a competitive analysis can help you understand what your competitors are doing and identify areas where you can differentiate yourself. Look at their digital presence, content, and advertising efforts to get a sense of their strategies.
Choose Your Digital Marketing Channels – Once you understand your goals, target audience, and competition, you can choose the digital marketing channels that are best suited to your needs. Consider which channels will help you reach your target audience most effectively.
Create Your Content Strategy – Content is the backbone of any digital marketing strategy. Determine what types of content you will create, how often you will publish, and how you will promote it.
Measure and Analyze Results – Measuring and analyzing your results is critical to refining and improving your digital marketing strategy. Use tools like Google Analytics to track your website traffic, conversions, and other key metrics.

Best Practices for Digital Marketing

Here are some best practices to follow when executing your digital marketing strategy:

Keep Your Website Up-to-Date – Your website is the hub of your digital presence, and it needs to be up-to-date and relevant. Regularly update your content, images, and design to ensure that your website represents your brand accurately.
Optimize Your Content for SEO – Make sure that your content is optimized for search engines. Use relevant keywords, meta

Posted by jeoffrey.mathews

Travel Industry | Pay Per Call Guide for 2021

August 19, 2021PPC Management

Travel Industry has changed since 2020

One of the main reasons for the sudden change in the industry is the latest pandemic of Covid-19. This makes Pay per call marketing for the industry even more challenging. Hotels are facing difficulties in competing with home vacation rentals as the demand for vacation rentals has increased significantly, and some tourists perceive private vacation rentals safer than traditional hotel stays.

As per google research, about 90% of people plan their holidays online. To tab in this multi-dollar industry, it is important to create an online presence.

How to Get Started

Due to the surge in fake accounts and scam campaigns running on google ads, it is hard to identify genuine businesses. Teckgeekz can help you with your BPO’s or call center to generate calls for your business. The industry can be exhausting if you do not thoroughly know the Google Ads policy. You need Professional Services to get started with your calls or Web Search Campaign.

You can hire our professional services to get your campaign created and generate calls for your business. We deliver high-quality Ads and a high click-to-call ratio on Google Ads Campaigns.

We will manage your campaigns 24×7 and generate High quality calls and web search traffic to your website. You can also enquire and Buy calls from our Call providers as well. Test our campaign calls and then get started with your own Marketing Campaign.

We also provide travel PPC campaigns, cloud hosting, Seo, social media marketing, and much more.

Click on the WhatsApp Icon and start your journey.

Posted by teckgeekz

Impression Share and How it works in Google Ads

December 2, 2020PPC Management, SEO

What is Impression share?

Impression share is the number of times your ads Appear on Google divided by the number of times it could appear in the market you were targeting. Impression share is a way to understand weather it could reach to more impressions (appears) on Google or not by increasing the bid and budget or Quality of ads.

Why your Impression Share is low?

There are 2 reasons which affect the Impression share and impression share rate.

Budget and Bid
Ads Quality Score

Budget and Bid

It is very much possible that your campaign running Budget is so low that the audience or market you want to reach out is not targeted. For example, to reach out to a certain market you need to have a suggested campaign cost of 100$ a day but due to low budget you are running it on 70$ a day. Due to the difference in the demanded suggested budget by Google and your budget the impression share on your ads will be low.

Or let us try to understand it with Bid and Bidding. Let’s say the keywords that you are using in your Campaign for example let us take a keyword “school bag” the minimum ask from Google on this key word is 2$ but your bid is 1.50$ due to the mismatch of the ask bid and your bid the amount of impression share that your ad should get will not match its potential eligible impression share.

It is always possible to improve your impression share in this area of budget and bid. If your conversion or your revenue from the Goggle ads are good then you can always increase your budget to get eligible impression share.

Ads Quality

The second factor that affects the Impression share is the Quality of the ads or low ads rank in impression share. Your quality score is

Quality of your ads
Keywords
landing page.

one of the ways to improve your ads Quality is by decreasing your CPC (cost per Click) if your CPC is low then your ads quality score will be high and your ad will rank better on Google. Also, the more your ad quality score drops the more you start paying to Google. If your quality score is more then you will also get more extensions to reach out your audience and market.

There are 3 types of keywords that we use in a Google ad campaign–

Exact Match
Broad Match
Phrase Match

To calculate your ad quality Google will always take the exact keyword that matches the search result. For New Campaigns it becomes very hard to get good quality score as most of their Keywords doesn’t match exactly and also Google doesn’t have any of their previous campaigns to calculate the ad quality. A good headline, Description, your URL, Exact Keywords, and landing page are few must to have ingredients to make your Quality score high. If your quality score is less than trying to think on these factors.

Does Impression share Matters?

Yes, in our opinion it does Matters. Let us think it in this way, if you have a target audience of 1000 to reach but due to low impression share you were unable to get to those Audiences, you are only reaching 800. The Missing 200 audience is your loss in revenue and conversion, we also think it is the most undervalued metrics in PPC.

Our Advise, Do not neglect your impression share rate and concentrate on getting as much coverage as possible for your Ad spend. It is important that you utilize each metrics to its potential to succeed in your business.