Instagram has more than 25 million business accounts and more than 7 billion USD spent on advertising last year, it’s clear that businesses are investing in this platform.
It does not matter if you’re a trendy end user organisation or a traditional company, there’s a place for you on the Instagram.
Thinking that your business is not visually attractive to customers or you have nothing to post might affect your business negatively.
With a little creativity and strategic planning, you’ll find there’s plenty content that you can post on Instagram.
Here are few reasons, why you should use Instagram for your business:
Expectations of Customers
Customers will search for your business on social media platforms.
They might search for you specifically by business name, or by hashtags relating to your business or place.
Not finding you would be a bad customer experience.
Even if you don’t plan to be active on Instagram, the best practice is to create an account on instagram, at the very least, has your business name, contact information, and a few posts to showcase your business.
In any case, you don’t want that search to come up empty – or, even worse, lead them to your competitors.
It’s a Trust Signal
Insta gram account especially a verified Instagram account is one more signal that your business is reputable, real, and transparent. If you’re doing online business exclusively, having yet another social account where your customers can get to know your business is highly valuable.
Other Business and Users can Tag you
Let’s say you offer a client exceptional service, or a customer is over-the-moon about a product they just bought from you.
It’s highly possible they’ll take to Instagram to share the story, and their glowing review is gold.
That’s the kind of thing you definitely want to be tagged in so that it can show up on your social Media account.
But here’s the thing – if you don’t have a social Media account to begin with, the customer will never be able to tag you and it’s a huge missed opportunity.
Social Media Platforms are a great way to build your Backlinks or inbound links to your online business or Store. You can create your good presence by utilizing Social Media accounts to post updates about your business or Blog posts. You can also post your products and can sell the same from the social Media platform itself.
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